St. Kilian launches "Bud Spencer Whisky"

Which Star Suits Whisky?

George Clooney, Heidi Klum or Bruce Lee? Which star could accompany the market launch of our first pre-core standard product? A good question and not an easy decision. But we at St. Kilian Distillers had a brilliant idea! There can only be one who perfectly suits the whisky brand: Everyone knows and loves him. He has "oomph" and ensures justice. He likes to drink whisky and prefers a good single malt. He has traveled a lot in his films and, like a good whisky, he lasts forever and becomes practically immortal. He is funny, powerful, and a true hero. He is a legend:

In his films, our hero Bud Spencer fights for law and order around the world. Fearlessly and unconventionally, he takes down all villains and criminals. He then likes to have a whisky or two. We think he deserves it.

By the way: Did you know that Carlo Pedersoli (better known as Bud Spencer) comes from Italy, had a German nanny, and starred in numerous Italo-American Western films? Even though he is no longer with us, his films have made him immortal and he is still omnipresent today!

Successful Licensing Cooperation with BSL

Bavaria Sonor Licensing (BSL), a division of Bavaria Media GmbH, was commissioned by the rights holder Plattfuss Vertriebs GmbH to expand the product world around Bud Spencer and Terence Hill with licensing cooperations and corresponding licensed products throughout Europe. BSL mediated this licensing cooperation for the "Bud Spencer" brand and St. Kilian Distillers GmbH.

Ivica Maracic, Licensing & Sales Director Bavaria Sonor Licensing: "Bud Spencer and whisky, that's simply the perfect brand and product fit. A Western without whisky in the saloon would be like Bud Spencer without his pithy and hilarious sayings. We are delighted that with St. Kilian Distillers, we have been able to win a multiple award-winning Bavarian distillery for Bud Spencer!"

Sales Launch on November 16, 2020

We at St. Kilian Distillers create absolute premium whiskies for a global audience. For our "Bud Spencer - The Legend", we have combined noble Bourbon casks from the USA with Italian Amarone red wine cask notes. Naturally, in proven St. Kilian "Made in Germany" top quality. Cheers! We toast with you to Bud Spencer - the legend!

Product Information for the Whisky

Made from 100% pure barley malt, the Bud Spencer Whisky matured for over 3 years in Amarone casks and ex-Bourbon casks. The cask split is 15% Amarone cask and 85% Bourbon cask. It was double distilled in traditional copper pot stills.

The Tasting Notes for Bud Spencer Whisky:

Color: bright copper

Nose: wine aromas and a slight spiciness

Taste: sweet fruits, delicate vanilla and honey notes followed by complex herbal notes

Finish: slightly dry, long-lasting, pronounced vanilla, some spice

The Bud Spencer Whisky is bottled in a 0.7-liter bottle with a high-quality, robust appearance and a real wooden cork closure. Its alcohol content is 46% vol.

The retail price for end consumers will be €34.90. Available from November 16, 2020, at selected retailers and online.

About Bavaria Sonor Licensing

Bavaria Sonor Licensing (BSL) is a division of Bavaria Media GmbH, a subsidiary of Bavaria Film GmbH. BSL represents brands such as "PLAYMOBIL", "Masha and the Bear", "Care Bears", "Moomin", "Panini", "Janosch", "emoji®", as well as "Bud Spencer" and "Terence Hill". Last year, Bavaria Sonor Licensing was honored as "Licensor/Licensing Agency of the Year 2019" at the Licensing International Awards.

Current Press Releases from Our Partners on the New Product:

Whisky-Experts with current news information on Bud Spencer Whisky:

Rainer Edlinger, chairman and co-founder of the Whisky-Circle Pinzgau association, writes about Bud Spencer Whisky on November 7, 2020. He publishes tasting notes, videos, tips, and news on the topic of whisky and Scotland:

Margarete Marie writes about Bud Spencer Whisky in her blog "Whisky und Frauen".